The Five P's For Private Business

The Five P’s™

People– Without solid founders, key management teams, and board members, companies will not succeed. Someone once said,” I will take an ‘A’ management team with a ‘B’ product all day vs. a ‘B’ management team with an ‘A’ product. There are thousands of the latter laying at the bottom of the ocean that never made it.” People drive companies, and make the decisions that increase the chances of success, and minimize failures while de-risking every step of the way.

Product– It is mission critical that companies have a unique product that will add value to its end user or customer, whether that is in the form of a water infrastructure company, a green hydrogen business, a non-profit such as water.org, etc. Next View adheres to the philosophy of not only having a competitive advantage, but a sustainable competitive advantage.

Platform– A company’s infrastructure, marketing/sales strategy, technology, R&D, intellectual property/patents, and financial and accounting systems all play a role in building a successful platform. It is mission critical that a fund or company have a stable platform that will allow tan entity to scale both in size and revenue.

Performance– “If you cannot measure a company, a fund, or even a non-profit's results, it is not real.” Execution of the business plan(s), achieving goals (both qualitative and quantitative), and ultimately the accountability to all stakeholders defines the performance of an emerging fund or company.

Profit– While many companies have been formed, built and solid without ever having achieved profitability, this is not part of the model by which Next View Partners invests. It is a necessity to be able to determine when companies crossover to achieving positive cash flow positive, and then have the ability to execute on time with the proper amount of capital deployed. It is never a question of ‘if’ rather it is always a question of ‘when’.